Toyota Motor Corporation (commonly known as simply Toyota) is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is one of the largest automobile manufacturers in the world, producing about 10 million vehicles per year.

The company was as a spinoff of Toyota Industries, a machine maker started by Sakichi Toyoda, Kiichiro's father. Both companies are now part of the Toyota Group, one of the largest conglomerates in the world. While still a department of Toyota Industries, the company developed its first product, the Type A engine in 1934 and its first passenger car in 1936, the Toyota AA.

After World War II, Toyota benefited from Japan's alliance with the United States to learn from American automakers and other companies, which would give rise to The Toyota Way (a management philosophy) and the Toyota Production System (a lean manufacturing practice) that would transform the small company into a leader in the industry and would be the subject of many academic studies.

In the 1960s, Toyota took advantage of a rapidly growing Japanese economy to sell cars to a growing middle-class, leading to the development of the Toyota Corolla, which would go on to become the world’s all-time best-selling automobile. The booming economy also funded an international expansion that would allow Toyota to grow into one of the largest automakers in the world, the largest company in Japan and the ninth-largest company in the world by revenue, as of December 2020. Toyota was the world's first automobile manufacturer to produce more than 10 million vehicles per year, a record set in 2012, when it also reported the production of its 200 millionth vehicle.

AA

1936-1943

The A1 was the first prototype passenger car built by the company that became Toyota. It was redesigned and put into production as Toyota's first production cars, the AA sedan and the AB cabriolet. These were succeeded by the similar AE, AC and BA sedans. The series as a whole was replaced by the quite different and much more advanced SA.

The A1 used the 3,389 cc (206.8 cu in) Type A Overhead valve 6-cylinder engine producing 62 horsepower (46 kW) with a 3-speed column-shift manual gearbox. The Type A engine was copied from a purchased and reverse engineered 1933 Chevrolet Master, and the chassis and electrics were copied from Ford. The A1 was a fully enclosed, 4-door sedan, with conventional front-hinged front doors and rear-hinged suicide-style rear doors. It was heavily based on the Chrysler built DeSoto Airflow, which was a reflection of Art Deco and streamlined appearances. Toyoda bought an Airflow and disassembled it the year before producing the A1.

A total of 1,404 AA sedans were produced from 1936 to 1943, when the model was replaced by the more austere AC.

The 1960's also saw the slight opening of the Japanese auto market to foreign companies. In an effort to strengthen Japan's auto industry ahead of the market opening, Toyota purchased stakes in other Japanese automakers. That included a stake in Hino Motors, a manufacturer of large commercial trucks, buses and diesel engines, along with a 16.8 percent stake in Daihatsu, a manufacturer of kei cars, the smallest highway-legal passenger vehicles sold in Japan. That would begin what would become a long-standing partnership between Toyota and the two companies. As part of the partnership, Daihatsu would supply kei cars for Toyota to sell and to a lesser extent Toyota would supply full-sized cars for Daihatsu to sell (a process known as rebadging), allowing both companies to sell a full line-up of vehicles.

toyopet crown

first generation (RS/S10/S20/S30; 1955)

second generation (S40; 1962)

third generation (S50; 1967)

fourth generation (S60/S70; 1971)

Introduced in 1955 as the Toyopet Crown, it has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being the longest-running passenger-car nameplate affixed to any Toyota model, along with being the first Toyota vehicle to be exported to the United States in 1958. Its traditional competitors in Japan and Asia have been the Nissan Cedric/Gloria/Fuga and the Honda Legend, along with the defunct Mazda LuceIsuzu Bellel and Mitsubishi Debonair.

first generation (RS/S10/S20/S30; 1955)

The Crown was introduced in 1955 in Japan to meet the demands of public transportation. The Crown was intended for private purchase, while the Master served in a commercial form as a taxi, both with the same 1.5 L Type R engine used on their previous car, the Toyopet Super.

second generation (S40; 1962)

Due to the introduction of the Corona, the dramatically restyled and enlarged Series S40 was launched in 1962, and saw the introduction of the Custom model. According to the Japanese Wikipedia article for the Crown, the styling was said to be influenced by the recently introduced Ford Falcon in 1960.

third generation (S50; 1967)

Launched in 1967, the mechanicals were much the same as the previous generation, but additional equipment was included. Higher specification models used the 2.0-liter M engine or the 2.3-liter 2M engine. A premium level Super Saloon joined the Super Deluxe model, and was available with the 2M engine.

fourth generation (S60/S70; 1971)

Launched in February 1971, the 4M 2600 engine was introduced with this generation, as was the luxurious Super Saloon trim level, followed by the Super Deluxe and Deluxe. The top of the line Royal Saloon was first introduced in the face-lifted Crown from 1973, adding luxury features from the Century limousine.

fifth generation (S80/S90/S100; 1974)

sixth generation (S110; 1979)

seventh generation (S120; 1983)

eighth generation (S130; 1987) 

fifth generation (S80/S90/S100; 1974)

Launched in 1974 in Japan, export began from 1975. It was offered as four-door sedan, two-door hardtop coupe, four-door hardtop sedan, wagon, and van. Engines are 2.0- and 2.6-liter gasoline. The 2.2-liter diesel was introduced in October 1977. Trim levels are Standard, Deluxe, Super Saloon, and Royal Saloon.

sixth generation (S110; 1979)

This was the last generation to install a four-cylinder, gasoline-powered engine and the first generation Crown to be sold in Germany, beginning in 1980. The fuel injected 2.8 developed 145 PS  in European trim.

seventh generation (S120; 1983)

One distinctive styling feature of this generation was the use of a clear panel with patterned backing for the C-pillar trim on the sedans. For the Japanese market only, Toyota made the 190 PS  Twincam 12-valve 3.0-liter 6M-GE available on the Royal Saloon for the mid-cycle update.

eighth generation (S130; 1987) 

Launched in 1987. Body style: sedan, hardtop and wagon, including a van model for commercial uses.  The 4.0-liter 1UZ-FE, the same engine as in Lexus LS400, later became available in the Royal Saloon G, which became the Toyota Crown Majesta with the next generation Crown. 

ninth generation (S140; 1991)

 tenth generation (S150; 1995)

eleventh generation (S170; 1999) 

twelfth generation (S180; 2003)

ninth generation (S140; 1991)

Launched in 1991, this model of Toyota Crown departed from the traditional styling of previous models, and introduced the new Royal Touring trim level. The new hardtop model carried the S140 chassis designation, while the refreshed Crown sedan and wagon still kept the S130 chassis from the previous generation Crown. 

tenth generation (S150; 1995)

The 150-series Crown had boxier styling than the previous generation and was built as a sedan and hardtop (frameless door window) only. This was the first Crown to not be built using body-on-frame construction, adopting the unibody construction introduced with the 140-series Majesta. The wagon retained the old S130 chassis until 1999.

eleventh generation (S170; 1999) 

The 170-series, launched in September 1999, features shorter front overhang therefore maximizing interior and trunk space. There are two different 170-series 4-door Saloon; the Royal and Athlete. The Majesta, while sharing the same S170 chassis, is a separate vehicle which is larger and longer than the Crown and has distinctive front and rear styling. The four-door Hardtop was discontinued. 

twelfth generation (S180; 2003)

The S180 model of the Crown, released in late 2003, was based on the Zero Crown concept car. The engine was changed to a V6 for the new Royal and Athlete models, while the Crown Majesta used the V8 only, now in 4.3-liter form with 4WD optional. The new engines gave more performance while also giving better fuel economy.

thirteenth generation (S200; 2008)

fourteenth generation (S210; 2012)

 fifteenth generation (S220; 2018)

sixteenth generation (S220; 2023)

thirteenth generation (S200; 2008) 

This generation of the Crown is available in 4 different trim levels: the Crown Royal series which is a more comfortable and luxurious car; the Crown Athlete series which takes the luxurious aspect of the Royal series but has more aggressive styling and sporty features; the Crown Majesta series with different styling and more luxurious features than the Royal series; and the Crown Hybrid series which is a trim level designated for the Hybrid Synergy Drive V6 drivetrain.

 fourteenth generation (S210; 2012)

The fourteenth generation Crown was launched on 25 December 2012 with new styling, with the Royal series front styling theme paying homage to the fifth generation MS105 series. Most aspects of the car can be controlled by Toyota Multi-Operation Touch panel.

fifteenth generation (S220; 2018)

The fifteenth-generation Crown was  built on a narrow version of the same Toyota New Global Architecture L platform that is used by other Lexus and luxury Toyota sedans. Three engine choices are offered so as to provide buyers advantages in savings with regards to Japan's annual road tax obligation, and standard equipment content is increased with each trim package matched to the engine size.

sixteenth generation (S235; 2023)

This 16th generation of the Crown continues the model’s penchant for novelties, first among them being three new bodystyles: A wagon, an SUV, and a high-riding sedan that join the latest version of the standard sedan. The 2023 Crown  looks like a crossover. In fact, its form would hit the bullseye as an electric crossover, another of the shapely, lifted lozenges balancing the dictates of aerodynamics, packaging, and market tastes. The Crown even has a flat underfloor, the grubby bits from the front bumper to the rear suspension hidden behind aero panels.

corolla

1966-1970  first generation

1983-1987  fifth generation

2000-2006 ninth generation

2018- present  twelfth generation

The Toyota Corolla is a line of subcompact and compact cars. Introduced in 1966, the Corolla was the best-selling car worldwide by 1974 and has been one of the best-selling cars in the world since then. In 1997, the Corolla became the best selling nameplate in the world, surpassing the Volkswagen Beetle. Toyota reached the milestone of 50 million Corollas sold over twelve generations in 2021. The series has undergone several major redesigns.

Dating back to 1966 in international markets, the Toyota Corolla landed on U.S. shores in 1968. With a reputation for quality and dependability, the Corolla has become the best-selling car worldwide — to the tune of nearly 1.5 million per year in more than 150 countries. Now in its 12th generation, the Corolla is primarily known as a four-door sedan, but it’s also been offered in coupe, hatchback and wagon form over the years.

The name Corolla is part of Toyota's naming tradition of using names derived from the Toyota Crown for sedans, with "corolla" Latin for "small crown". Early models were mostly rear-wheel drive, while later models have been front-wheel drive. Four-wheel drive versions have also been produced.

Over many years, there have been rebadged versions of the Corolla, sold by General Motors, including the Holden Nova in Australia during the early 1990s, and the Sprinter-based Chevrolet Nova, Chevrolet Prizm, and Geo Prizm (in the United States as part of the GM S platform).

2000gt

The Toyota 2000GT is a limited-production front mid-engine, rear-wheel-drive, two-door, two-seat sports car/grand tourer designed by Toyota in collaboration with Yamaha. First displayed to the public at the Tokyo Motor Show in 1965, the 2000GT was manufactured under contract by Yamaha between 1967 and 1970. A halo car for the automaker, in Japan it was exclusive to Toyota's Japanese retail sales channel called Toyota Store.

The 2000GT revolutionized the automotive world's view of Japan, then viewed as a producer of imitative and stodgily practical vehicles. As a sleek, high-performance fastback coupé, it demonstrated its auto makers could produce a sports car to rival the better marques of Europe. Reviewing a pre-production 2000GT in 1967, Road & Track magazine summed up the car as "one of the most exciting and enjoyable cars we've driven", and compared it favorably to the Porsche 911. Today, the 2000GT is seen as the first seriously collectible Japanese car and its first supercar. Examples of the 2000GT have sold at auction for as much as US$1,200,000 in 2013.

Only 337 regular production units of the 2000GT were built, figures comparable to contemporary elite Italian supercars, and according to Toyota 337 were sold.

celica

The Toyota Celica is an automobile produced by Toyota from 1970 to 2006. The Celica name derives from the Latin word coelica meaning "heavenly" or "celestial". In Japan, the Celica was exclusive to the Toyota Corolla Store dealer chain. Produced across seven generations, the Celica was powered by various four-cylinder engines, and bodystyles included convertibles, liftbacks, coupés and notchback coupés. In 1973, Toyota coined the term Liftback to describe the Celica fastback hatchback, and used the name Liftback GT for the North American market.

 In August 1985, the car's drive layout was changed from rear-wheel drive to front-wheel drive, and all-wheel drive turbocharged models were offered from 1986 to 1999. Variable valve timing came in certain Japanese models starting from December 1997 and became standard in all models from the 2000 model year. The six-cylinder Celica Supra variant was later spun off as a separate models, becoming simply the Supra. Lightly altered versions of the Celica were also sold through as the Corona Coupé through the Toyopet dealer network in the 1980s and as the Toyota Curren through the Vista network in the 1990s.

first generation (A20, A30; 1970–1977)

Displayed at the October 1970 Tokyo Motor Show together with the Toyota Carina and marketed from December of the same year, the Celica was a two-door hardtop coupé that emphasized styling and driving enjoyment based on a platform shared with the Carina sedan which is one size above the Toyota Corolla, and a shared size with the Toyota Corona

second generation (A40, A50; 1977–1981)

The second-generation Celica was released for the 1978 model year (production began in August 1977) and was again available in both notchback coupé and Liftback forms. It was designed in the United States by Toyota's Calty Research Design studio in California. The coupe was no longer a true hardtop; both coupé and Liftback had frameless door glass but featured a thick "B" pillar. David Stollery was responsible for its design.

third generation (A60; 1981–1985)

August 1981 saw the introduction of the third-generation Celica. The car was initially available in notchback coupe and liftback forms with many buyers preferring the liftback. The US-made convertible came in 1984. Styling was changed considerably from previous models and power was provided by a 2.4 L 22R or 22R-E engine in all North American models, while smaller engines were used in other countries.

fourth generation (T160; 1985–1989)

In August 1985 the Celica was changed completely. It was an all-new vehicle with front wheel drive, a rounded, flowing body and new 2.0 L four-cylinder engines. The Celica was no longer built on the Toyota A platform, and instead realigned with the Toyota T platform underpinning the Toyota Corona.

fifth generation (T180; 1989–1993)

The fifth generation Celica was introduced in September 1989 for the 1990 model year. The Celica received new Super Round organic styling, upgraded wheels and tires, more powerful GT-Four (All-Trac Turbo in the US) with better cooling system, and for the Japanese market only, the four-wheel steering (4WS) models. Toyota engineers claimed that the round styling and lack of straight edges increased strength without adding weight.

sixth generation (T200; 1993–1999)

In October 1993, Toyota launched the sixth-generation Celica for the 1994 model year. The styling of the new Celicas was acclaimed by most publications as "Supra-esque" with four round headlights and also had a visual resemblance to the Soarer introduced in 1991. Celicas were available in either notchback coupe or liftback form, the convertible would come later.

seventh generation (T230; 1999–2006)

In July 1999, Toyota began production of the seventh-generation Celica, with European sales beginning late that year. It closely resembled the XYR concept with the exception of the front bumper and rear spoiler, while omitting the previously available coupe body style. The 2000 model year Celica was an element of Toyota Project Genesis, an effort to bring younger buyers to the marque.

The sports coupe market, in general, was rapidly shrinking, in part because of the 1997 Asian financial crisis and the effects of the collapse of the Japanese asset price bubble, also known in Japan as the "bubble economy". The Subaru XT6Nissan 240SXHonda Prelude and Mazda RX-7 were already gone and the Acura RSX was soon to follow. In July 2004, Toyota announced the Celica (as well as the MR2) would be discontinued.

supra

The Toyota Supra is a sports car and grand tourer manufactured by Toyota Motor Corporation beginning in 1978. The name "supra" is derived from the Latin prefix, meaning "above", "to surpass" or "go beyond".

 Starting in mid-1986, the A70 Supra became a separate model from the Celica. In turn, Toyota also stopped using the prefix Celica and named the car Supra. The Supra also traces much of its roots back to the 2000GT owing to an inline-6 layout. The first three generations were offered with a direct descendant to the Crown's and 2000GT's M engine. Interior aspects were also similar.

Along with this name, Toyota also included its own logo for the Supra. It was derived from the original Celica logo, being blue instead of orange. This logo was used until January 1986, when the A70 Supra was introduced. The new logo was similar in size, with orange writing on a red background, but without the dragon design. That logo, in turn, was on Supras until 1991 when Toyota switched to its current oval company logo.

first generation (A40/A50; 1978)

The first generation of the Supra was based largely upon the Toyota Celica liftback, but was longer by 129.5 mm. The doors and rear section were shared with the Celica but the front panels were elongated to accommodate the Inline-6 instead of the Celica's 4-cylinder engine. Toyota's original plan for the Supra at this time was to make it a competitor to the very popular Datsun (now NissanZ-car.

second generation (A60; 1981)

In mid 1981, Toyota completely redesigned the Celica Supra as well as the entire Celica lineup for the 1982 model year. In Japan, they were known as the Celica XX, but the Celica Supra name was used for the world market. Still based on the Celica platform, there were several key differences, most notably the design of the front end and fully retractable pop-up headlights. 

third generation (A70; 1986)

In February 1986, the bonds between the Celica and the Supra were cut; they were now two completely different models. The Celica changed to a front-wheel drive layout, using the Toyota "T" platform associated with the Corona, while the Supra kept its rear-wheel-drive layout. The engine was updated to a more powerful 3.0 L inline-six engine rated at 200 hp.

fourth generation (A80; 1993)

This redesign saw Toyota placing great emphasis on a more serious high-performance car. The A80 featured two new engines. Toyota took measures to reduce the weight of this new model. The standard A80 Supra chassis has also proven an effective platform for roadracing, with several top 20 and top 10 One Lap of America finishes in the SSGT1 class.

fifth generation (J29/DB; 2019)

The car is a collaboration between Toyota and BMW and is based on the Z4The Supra is powered by two BMW-sourced engine options: a turbocharged 2.0-litre inline-four or a turbocharged 3.0-litre inline-six engine. The Supra is offered in three trim levels, which are the SZ, SZ-R and RZ.

landcruiser

bj and fj (1951)

j20, j30 (1955)

j40 (1960)

j50 (1967)

The Toyota Land Cruiser  (also sometimes spelled as LandCruiser) is a series of four-wheel drive vehicles produced by the Japanese automobile manufacturer Toyota. It is Toyota's longest running series of models. As of 2019, the sales of the Land Cruiser totalled more than 10 million units worldwide.

Production of the first generation of the Land Cruiser began in 1951. The Land Cruiser has been produced in convertible, hardtop, station wagon and cab chassis body styles. The Land Cruiser's reliability and longevity have led to huge popularity, especially in Australia, where it is the best-selling body-on-frame, four-wheel drive vehicle. Toyota also extensively tests the Land Cruiser in the Australian outback – considered to be one of the toughest operating environments in both temperature and terrain. In Japan, the Land Cruiser is exclusive to Toyota Japanese dealerships called Toyota Store.

When the Imperial Japanese Army occupied the Philippines in 1941, they found an American Willys MB Jeep and promptly sent it to Japan. The Japanese military authorities ordered Toyota to produce a similar vehicle but to alter the appearance. The resulting Model AK prototype led to the story of the landcruiser.

j60 (1980)

j70 (1984)

j80 (1990)

j100 (1998)

Toyota refers to the FJ55G and FJ55V as the first "real" station wagon in the Land Cruiser series, thus marking the beginning of the station wagon bodystyle. It was the first Land Cruiser to have fully enclosed box frame members. Of all the Land Cruiser wagons sold in the U.S., including the FJ45, it is the only one to not have hatch and tailgate in the rear, but rather a tailgate only with an electrically operated window that can be retracted into the tailgate.

In 2002, Toyota introduced Night View, the first worldwide series production active automotive night vision system, on the Toyota Land Cruiser Cygnus or Lexus LX470.

j200 (2007)

j300 (2021)

The introduction of a V8 engine was also a first for a Land Cruiser, and was specifically intended to improve sales in the North-American market, where it was the only engine available. In Australia, the 100 V8 was initially only available in the range-topping GXV model, while entry and mid-range models were the 105 powered by the 1FZ-FE I6 petrol, or 1HZ diesel engines.

Forthe j300  generation, Toyota ceased to offer V8 engine options in favour of a twin-turbo V35A-FTS 3.4-litre V6 petrol engine producing 409 hp, and a twin-turbo F33A-FTV 3.3-litre V6 diesel engine producing 304 hp,  A 4.0-litre naturally aspirated V6 engine is carried over from the previous model.

fj cruiser

2006-2018

The Toyota FJ Cruiser is a retro style, mid-size SUV. Introduced as a concept car at the January 2003 North American International Auto Show. The FJ Cruiser is built by Toyota subsidiary Hino Motors in Hamura, Japan since 2006 and shares many structural underpinnings with the Toyota Land Cruiser Prado.

The bold styling was an immediate hit with the automotive press and general public. By resurrecting design traits from the iconic FJ40, the FJ Cruiser was viewed as a new halo car for Toyota, much like the similarly retro-styled 2005 Mustang had been for Ford. The interior of the FJ features many design elements focused on enhancing off-road practicality. All interior surfaces are covered with washable rubber materials to aid in fast cleanup after heavy outdoor use. The FJ also incorporates oversized controls to aid drivers with gloved hands.

The FJ Cruiser uses the 4.0-liter 1GR-FE DOHC V6. For the 2007 to 2009 model years, the engine came with single variable valve timing (VVT-i) which produces 239 hp. For the 2010 model year, the FJ Cruiser's engine gained Dual VVT-i technology which adjusts timing on both intake and exhaust camshafts resulting in 259 hp.

Sales of the FJ Cruiser were strong in the initial years from the initial exuberance surrounding the unique retro styling and performance offered by the FJ. However sales took a sharp nosedive.

pickup trucks

sb  1947-1952

hi lux  1968-present

t100  1992-1998

tundra  2000-present

Toyota first entered the pickup truck market in 1947 with the SB that was only sold in Japan and limited Asian markets. It was followed in 1954 by the RK (renamed in 1959 as the Stout) and in 1968 by the compact Hilux. With continued refinement, the Hilux (simply known as the Pickup in some markets) became famous for being extremely durable and reliable.  Extended cab and crew cab versions were eventually added, and Toyota continues to produce them today under various names depending on the market in various cab lengths, with gasoline or diesel engines, and 2WD and 4WD versions.

In the United States, the Hilux became a major model for the company, leading the company to launch the Tacoma in 1995. The Tacoma was based on the Hilux, but with a design intended to better suit the needs of US consumers who often use pickup trucks as personal vehicles. The design was a success and the Tacoma became the best-selling compact pickup in America.

After the success of its compact Hilux pickups in the US, Toyota decided to enter the full-size pickup market, which was traditionally dominated by domestic automakers. The company introduced the T100 for the 1993 US model year. The T100 had a full-size 2.4 m long bed, but suspension and engine characteristics were similar to that of a compact pickup. Sales were disappointing and the T100 was criticized for having a small V6 engine (especially compared to the V8 engines common in American full-size trucks), lacking an extended-cab version, being too small, and too expensive (because of the 25% tariff on imported trucks). In 1995, Toyota added the more powerful V6 engine from the new Tacoma to the T100 and also added an extended cab version. In 1999, Toyota replaced the T100 with the larger Tundra, which would be built in the US with a V8 engine and styling that more closely matched other American full-size trucks.

century

1. generation G20/G30/G40  1967-1997

2. generation G50  1997-2017

3. generation G60  2018-present

The Toyota Century  is a luxury vehicle produced mainly for the Japanese market, serving as Toyota's flagship car within Japan; globally the unrelated Lexus LS series is Toyota's flagship luxury model. Production of the Century began in 1967, and the model received only minor changes until redesigns in 1997 and 2018.

The Century derived its name from the 100th birthday of Sakichi Toyoda (born 14 February 1867), the founder of Toyota Industries. It is often used by the Imperial House of Japan, the Prime Minister of Japan, senior Japanese government leaders, and high-level executive businessmen. The Century is comparable in purpose to the Austin Princess/Daimler DS420, Cadillac Series 70, Mercedes-Benz 600 series, Chinese Red Flag, Rolls-Royce, and Russian ZIS/ZIL limousines.

The first-generation Century was available with only a V8 engine (the third post-war Japanese-built sedan so-equipped) at its introduction in 1967 until a full platform redesign in 1997. The second generation was only installed with a Toyota-designed and -built V12, an engine bespoke to the Century, until 2018, when the power-train reverted to a V8 with the addition of Toyota's hybrid technology.

The gold phoenix logo used throughout is called the Hō'ō or Fushichō from Asian mythology, representing the Imperial House of Japan, and the image can be found throughout Asia, such as the Kinkaku-ji in Kyoto.

The exterior styling of the Century has, with some modifications, remained unchanged since its introduction, primarily due to its perception as denoting conservative success. Its appearance is iconic in Asian countries and is usually painted black. The closest Japanese competitor was the Nissan President, with a similar status reputation although, during the 1960s and '70s, the high market positioning was also shared with the Mitsubishi Debonair. In the 1970s, two other Japanese competitors introduced large sedans — the Isuzu Statesman de Ville and the Mazda Roadpacer (both derived from General Motors-Australia products) — which were short-lived.

century suv

2024-

Simply known as the Century, the new luxobarge is Japan's Rolls-Royce Cullinan and might end up being even more exclusive since the sales projection is of only 30 units per month. It's far more luxurious than any Toyota/Lexus SUV before it but it's also the most expensive. It costs approximately $170,000.

The boxy SUV with split horizontal lights à la Genesis is imposingly large, measuring 5205 millimeters long, 1990 mm wide, and 1805 mm  tall. It's shorter but wider than the Century sedan and only seats four instead of five. It boasts a generous wheelbase of 2950 mm and tips the scales at a hefty 2.570 kilograms.

At the heart of the new Century is a plug-in hybrid powertrain based around a 3.5-liter V6 engine with a CVT and all-wheel drive thanks to a rear-mounted electric motor. Featuring a combined output of 406 horsepower, it matches that of the Lexus TX 550h+.

The model will be sold at select dealers in Japan only.

Toyota Gazoo Racing (or Toyota GR/TGR) is a motorsport/performance brand of the Japanese automaker Toyota.

Many divisions in various racing disciplines use the branding, including Toyota Gazoo Racing WRT, Toyota's World Rally Championship team; Toyota Gazoo Racing Europe, Toyota's World Endurance Championship team; Toyota Gazoo Racing UK, Toyota's British Touring Car Championship team; Toyota Gazoo Racing South Africa, Toyota's cross-country rally division; and Toyota Gazoo Racing Argentina, a national subsidiary team.

The "GR" brand is also used for some performance-oriented road cars such as the GR Supra, the GR Yaris, and the GR 86.

In 2007, an in-house team consisted of student test drivers and mechanics led by Hiromu Naruse, who was a test driver of Toyota, competed in the 24 Hours Nürburgring race. Akio Toyoda, then the vice president of Toyota, who received driving instruction directly from Naruse, also participated as a driver. At that time, he was not allowed to call the team "Works Toyota Racing". Therefore, the name Team Gazoo was used instead. "Gazoo" ("image") is the name of a portal site that Toyota was involved in establishing. And in public relations, the drivers were also given the nicknames "Cap" for Naruse and "Morizo" for Toyoda. Also, as there were minimal budgets, they used the Altezzas and BMW E90s, which at the time had been discontinued, as the race car project. The Gazoo website posted the activity report as an amateur race project.

gt cup 2021

gr010 hybrid hypercar 2021

dakar 2020

From April 2015, all motorsports activities that had been divided into "Gazoo Racing", "Toyota Racing" and "Lexus Racing" have been unified with "Gazoo Racing". Toyota and Lexus brand racing activities are under the Gazoo Racing umbrella and are called "Toyota Gazoo Racing" and "Lexus Gazoo Racing".

In 2017, the Toyota Gazoo Racing Factory, which had been developing motorsport vehicles, was reorganized and the "Gazoo Racing Company" was established.[7] As an in-house company, it strengthened its independence and contributed to Toyota's car making by feeding back the knowledge gained in the race to road cars, and the direction to secure profitability was decided.

Panasonic Toyota Racing was a Formula One team owned by the Japanese automobile manufacturer Toyota Motor Corporation and based in Cologne, Germany. Toyota announced their plans to participate in Formula One in 1999, and after extensive testing with their initial car, dubbed the TF101, the team made their debut in 2002. The new team grew from Toyota's long-standing Toyota Motorsport GmbH organisation, which had previously competed in the World Rally Championship and the 24 Hours of Le Mans. Despite a point in their first-ever race, Toyota never won a Grand Prix, their best finish being second position, which they achieved five times.

Toyota drew criticism for their lack of success, as they never managed to win a Grand Prix with one of the sport's biggest budgets along with being the world's largest car manufacturer. Toyota was a well-funded team, but despite this, strong results had never been consistent.  On 4 November 2009, Toyota announced its immediate withdrawal from Formula One, ending the team's involvement in the sport after eight consecutive seasons.

tf105  2005

tf106  2006

tf107  2007

Jordan used Toyota engines in 2005 and when the team was re-badged as Midland F1 in 2006, Toyota continued to supply the team with engines. Williams also used Toyota engines from 2007 to 2009.

Lexus  is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value. Lexus is headquartered in Nagoya, Japan. Operational centers are located in Brussels, Belgium, and Plano, Texas, United States.

Created at around the same time as Japanese rivals Honda and Nissan created their Acura and Infiniti luxury divisions respectively, Lexus originated from a corporate project to develop a new premium sedan, code-named F1, which began in 1983 and culminated in the launch of the Lexus LS in 1989. Subsequently, the division added sedan, coupé, convertible and SUV models. Lexus did not exist as a brand in its home market until 2005, and all vehicles marketed internationally as Lexus from 1989 to 2005 were released in Japan under the Toyota marque and an equivalent model name.

Lexus vehicles are largely produced in Japan, with manufacturing centered in the Chūbu and Kyūshū regions, and in particular at Toyota's Tahara, Aichi, Chūbu and Miyata, Fukuoka, Kyūshū plants. Assembly of the first Lexus built outside the country, the Ontario-produced RX 330, began in 2003. Following a corporate reorganization from 2001 to 2005, Lexus began operating its own design, engineering and manufacturing centers.

ls

The Lexus LS  is a full-size luxury sedan (F-segment in Europe) serving as the flagship model of Lexus, the luxury division of Toyota. For the first four generations, all LS models featured V8 engines and were predominantly rear-wheel-drive. In the fourth generation, Lexus offered all-wheel-drive, hybrid, and long-wheelbase variants. The fifth generation changed to using a V6 engine with no V8 option, and only one length was offered.

As the first model developed by Lexus, the LS 400 debuted in January 1989. Development of the LS began in 1983 as the F1 project, the code name for a secret flagship sedan. At the time, Toyota's two existing flagship models were the Crown and Century models - both of which catered exclusively for the Japanese market and had little global appeal that could compete with international luxury brands such as Mercedes-Benz, BMW and Jaguar.

Since the start of production, each generation of the Lexus LS has been manufactured in the Japanese city of Tahara, Aichi. The name "LS" stands for "Luxury Sedan", although some Lexus importers have preferred to define it as "Luxury Saloon".

1989-1994 series I

Production began on 15 May 1989, with first shipments leaving Japan ports to USA in late June 1989.  The LS 400's new 4.0-liter 1UZ-FE 32-valve V8 engine, capable of 250 hp and 353 newton-metres of torque, was linked to a new four-speed automatic transmission with ECT-i electronically controlled shifts, super-flow torque converter and rear differential.  The LS 400 further contained some 300 technological innovations to aid smooth operation and silence, including fluid-damped cabin fixtures, vibration-insulating rubber mounts, airflow fairings, and sandwich steel body panels.

1994-2000  series II

The second-generation Lexus LS 400  debuted in November 1994  with a longer wheelbase and similar specifications as the original model. The sedan was equipped with an updated 4.0-liter 1UZ-FE V8 engine, producing 260 hp and 366 newton-metres  of torque. Internally, over 90% of the redesigned LS 400's composition was new or redesigned, with increased sound insulation, a strengthened body structure, suspension updates (first LS/Celsior with Skyhook adaptive computerized air suspension), and improved brakes. The redesigned model was 95 kg  lighter than its predecessor and achieved slightly better fuel economy. The 0–100 kilometres per hour  time improved to 7.5 seconds.

2000-2006  series III

The third-generation Lexus LS 430  debuted in January 2000 as a 2001 model, introducing a new body design with a host of new interior and technological features. The interior design was inspired by the guest room of the luxury hotel (Imperial Hotel, Four Seasons Hotel, The Ritz-Carlton) and the seat was inspired by the first class seat of British Airways and Japan Airlines. The sedan was equipped with a new 4.3-liter 3UZ-FE engine generating 290 hp and 434 N⋅m of torque. The LS 430 was one of the first gasoline V8 vehicles to be certified as an Ultra Low Emissions Vehicle (ULEV).

Compared to previous generations, the LS 430 featured a greater number of model configurations and options.

2006-2017  series IV

The fourth-generation Lexus LS became the first Lexus model to be produced in both standard and long-wheelbase versions. Using an all-new platform. The LS 460 and LS 460 L are both equipped with a new 4.6-liter 1UR-FSE V8 producing 380 hp and 498 N⋅m  of torque, coupled to the first production eight-speed automatic transmission. Acceleration from 0–100 km/h  is listed at 5.7 seconds. Externally, the Lexus LS received the styling cues of Lexus' new design direction, called L-finesse. First shown on the LF-Sh concept.  In April 2007, Lexus announced that the base price for the LS 600h L would be over US$104,000, surpassing the V12-equipped Toyota Century as the most expensive Japanese luxury car ever produced.

2017-  series V

Dubbed as LS 500, it is the first LS to be powered by a V6 engine. The 3.4 liter twin-turbo V35A-FTS V6 produces 415 hp. The LS 500h  uses the Multi Stage Hybrid System that debuted in the LC 500h. Like the LC 500h, it uses a lithium-ion battery rather than the nickel-metal hydride (NiMH) battery used in the previous LS 600h.

The fifth-generation LS received a facelift in 2020 for the 2021 model year. Notable improvements have been made in several areas of the vehicle. The suspension received enhancements that improves ride quality, handling and ingress/egress of the vehicle. The LS 500's 3.5-liter V6 engine has an updated piston design aimed to lower emissions and reduce NVH when the engine is cold while the hybrid variant received several hardware and software upgrades improving the acceleration of the vehicle. 

sc

1991-1996  series I

2001-2010  series II

The Lexus SC  is a grand tourer that was  built from 1991 through 2010. It features a front-engine, rear-wheel-drive design and seating for up to four passengers. The first-generation SC debuted as the V8-powered SC 400 in 1991, and the I6-powered SC 300 was added in 1992. Both first-generation models were produced until 2000. The second-generation model, the SC 430, went into production in 2001. The SC 430 features a hardtop convertible design and a V8 engine. The first-generation SC was largely styled in California at Calty, and the second-generation SC was mainly conceived at design studios in Europe. A coupe would complement the successful Lexus flagship model, the V8-powered, rear-wheel drive LS 400 sedan. The coupé was going to be targeted towards the American market.

In contrast with the previous generation model, the redesigned Lexus SC series II was intended as a convertible from its inception. Designers travelled to the Côte d'Azur to develop the vehicle's exterior shape, and studied the region's architecture, lifestyle, and harbors. Production of the second-generation SC ended in July 2010 after nine years of production, but Lexus was still using them in the Super GT until the 2013 season ended.

is

first generation (XE10; 1998)

second generation (XE20; 2005)

third generation (XE30; 2013)

2020–present face lift

The Lexus IS  is a compact executive car sold since 1999. The IS was originally sold under the Toyota Altezza nameplate in Japan from 1998 (the word Altezza is Italian for "height" or "highness"). The IS was introduced as an entry-level sport model positioned below the ES in the Lexus lineup.

The first-generation Altezza (codename XE10) was launched in Japan in October 1998, while the Lexus IS 200 (GXE10) made its debut in Europe in 1999 and in North America as the IS 300 (JCE10) in 2000. The first-generation models were powered by an straight-six engine and available in sedan and wagon variants. The second-generation IS (codename XE20) was launched globally in 2005 with V6-powered IS 250 (GSE20) and IS 350 (GSE21) sedan models, followed by a high-performance V8 sedan version, the IS F, in 2007, and coupé convertible versions, the IS 250 C and IS 350 C, in 2008. The third-generation Lexus IS premiered in January 2013 and includes the V6-powered IS 350 and IS 250, turbocharged IS 200t/300, hybrid IS 300h and performance-tuned F Sport variants. The IS designation stands for "Intelligent Sport"

Produced as a direct competitor to the luxury sports sedans of the leading European luxury marques, the XE10 series Toyota Altezza and Lexus IS was designed with a greater performance emphasis than typically seen on prior Japanese luxury vehicles. 

The second-generation IS marked the next introduction of Lexus' L-finesse design philosophy on a production vehicle, following the premiere of the 2006 GS executive sedan. The sedan's exterior design featured sleeker, coupé-like contours, a fastback profile.

The IS received a major makeover in 2020 for the 2021 model year. The updated styling includes a larger bodywork. The first V8-powered model since the IS F, called IS 500 F Sport Performance, was unveiled in February 2021 and will be on sale exclusively in North America in the third quarter of 2021.

lc

2017-

The Lexus LC  is a grand tourer manufactured by Lexus, Toyota's luxury division. Based on the 2012 LF-LC Concept, it was revealed at the 2016 North American International Auto Show in Detroit. It replaced the SC, which was produced from 1991 to 2010. It is the first Lexus model to utilize the GA-L platform, which, along with other components, is shared with the full-size XF50 series LS sedan. According to Lexus, the name "LC" stands for "Luxury Coupe".

Four years after the concept's debut, the production model, dubbed LC 500, was introduced in January 2016 at the same venue. It shares the same 5.0-litre 2UR-GSE V8 engine with the RC F and GS F with power slightly increased to  478 PS. It is paired with a 10-speed automatic transmission.

A hybrid-electric model, dubbed LC 500h, was revealed in Geneva in February 2016. It is powered by a 3.5-litre 8GR-FXS V6 engine, a hybrid transmission, and a lithium-ion battery pack with a combined 359 PS output at 6,600 rpm, and an estimated 500 N⋅m  of combined torque at 3000 rpm. The battery has 44 kW and 1.1 kWh and can power the car for 6 km.

The LC is built at Toyota's Motomachi facility, the same plant that produced the LFA.[27] The factory was reconfigured for LC production, which included finishing the entire facility's interior in white. Many of the "Takumi" master craftsmen who built the LFA continue their work on different areas of the LC, including carbon fibre parts, leatherwork and paint. Series production commenced in March 2017, with the first example completed on April 23, 2017.

The LC 500 Convertible, based on the concept car, was unveiled at the LA Auto Show on November 20, 2019. Its four-layer soft top roof can be operated at speeds of up to 50 km/h. Its features include a transparent polycarbonate wind deflector, neck heaters, and Active Noise Control (ANC) technology.

lfa

2012

The Lexus LFA  is a two-seat sports car. It is the second model in the F marque line of performance vehicles from Lexus, following the IS F.  According to Lexus, the "A" in production LFA name stands for the "Apex" of the LF line of cars. Akio Toyoda, CEO of parent company Toyota Motor Corporation (TMC) saw the LFA as an opportunity to create a global icon for the Lexus brand, embodying Toyoda's idea that the ultimate Lexus should connect with its owner.

The production version of the Lexus LFA features a 553 hp V10 engine developed in collaboration with Yamaha exclusive to the car and a body made from carbon fibre-reinforced polymer (CFRP). CFRP materials account for 65 percent of the LFA's body composition by mass. The LFA went into production in late 2010. A circuit-tuned variant debuted in 2012, and was one of the most expensive Japanese road cars ever built. Production ended in December 2012 with 500 cars produced, the final car being a Nürburgring Package model.

In February 2016, Lexus' European boss Alain Uyttenhoven confirmed that there would be no new LFA replacement in the near future, stating: "The LFA is an icon now and possibly always will be - we don't need to replace it to keep that status. It is a car we can reference for another 25 years if we choose. Its status is assured." He went on to state: "It is possible that we will one day create another supercar, but in my view, a super-high-end machine is not what we need right now."

lx

The Lexus LX is a full-size luxury SUV sold by Lexus  since January 1996 having entered manufacture in November 1995. Three generations have been produced, all based heavily on the long-running Toyota Land Cruiser SUVs.

1995-1997 series I

Rapidly developed in the mid-1990s as a result of threatening US trade sanctions on Japanese luxury cars, the LX 450 started production in November 1995 and was released to the US in January 1996 as a 1996 model; Canada received the LX from 1997. The LX 450 was Lexus's first SUV and was almost entirely based on the sixth generation Toyota Land Cruiser (J80). Differences lay in a restyled, more luxurious interior and softer suspension settings. The first LX 450 rolled off the production line in December 1995. The LX 450 was powered by a 4.5-liter, twin-cam, four-valve inline-six engine that produced 215 hp and 373 N⋅m of torque. Both front and rear axles were solid. Externally, the LX 450 was identical to the J80 series Land Cruiser, with the exception of the grille, side body cladding, and wheels.

1998-2002  series II

The second generation LX 470 debuted at the Los Angeles Auto Show, going on sale in the second quarter of 1998. It shared the floor pan and most body panels with the equivalent Land Cruiser, and differed in its front appearance and had a more luxurious interior. Exterior design differences included a quad-headlamp forward fascia with larger grille and different wheels. It was powered by a LEV-certified 4.7-liter V8 engine, which initially produced 230 hp, later upgraded to 235 hp, then 268 hp. The final torque value was 445 N⋅m. It was rated to tow 2,900 kg  with the tow package installed.

2007-   series III

The third generation has a new UL EV-II certified 5.7 L 3UR-FE V8 engine. Power output is 383 hp with 546 N⋅m of torque. The more powerful engine helps give an increased towing capacity of up to 3,900 kg. The engine is tied to a six-speed sequential-shift automatic transmission with an all-new 4WD system which uses a Torsen center differential Development began on both the Land Cruiser (J200) and Lexus LX equivalent in 2002. The final design was approved in 2004, with testing being conducted into early 2007 on development prototypes and late 2007 on pre-production models.  In 2010 for the 2011 model year, Lexus introduced a mild facelift with a new front bumper, and for sports models a stick-on bodykit on the front and rear bumpers. 

Another facelift was unveiled in August 2015. The update brought significant changes with an all-new interior, and the only exterior panels carried over were the doors and the roof.

2021  lx570

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