DS can be an abbreviation and it also refers to the Citroën DS . The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".
DS Automobiles is a premium automotive marque born in Paris and founded in 2009. Formerly part of Citroën, DS has been a standalone brand since. By launching the DS line, Groupe PSA decided to build on the design heritage of the original Citroën DS (1955–1975) by Flaminio Bertoni and André Lefèbvre. DS partnered with Sir Richard Branson’s Virgin Racing team for the second season of the FIA Formula E Championship.
Headquarters Rueil-Malmaison, France
2009-2019
2019-now
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