DS Automobiles is a French luxury vehicle marque introduced in 2009 as a sub-marque of Citroën before becoming a standalone brand in 2015 (2012 in China). In May 2018, DS announced that it will launch only electric and hybrid vehicles from 2025.

DS can be an abbreviation of Different Spirit or Distinctive Series (although it also refers to the Citroën DS designed by Flaminio Bertoni and André Lefèbvre). The name is also a play on words, as in French it is pronounced like the word déesse, meaning "goddess".

The PSA Group originally consisted of three automobile brands, Peugeot, Citroën, and the soon dropped Talbot, but none was considered a "premium" brand. Since 1976, PSA has experimented with differentiating the brands by price level, similar to Chevrolet/Buick or Volkswagen/Audi, but neither brand had the strength to justify premium pricing.

By launching the DS line, Groupe PSA decided to build on the design heritage of the original Citroën DS (1955–1975) by Flaminio Bertoni and André Lefèbvre. The DS line started with the Citroën DS3 in the beginning of 2010, a small car based on the floorpan of the new C3.  The DS series is deeply connected to Citroën, as the DS4,  launched in 2010, is based on the 2008 Citroën Hypnos concept car and the DS5, following in 2011, is based on the concept car of 2005, the Citroën C-SportLounge.

ds3

The DS 3 (formerly known as Citroën DS3 and DS 3 Crossback) is a luxury supermini initially produced by the French automobile manufacturer Citroën and officially launched in January 2010. Positioned below the DS 4, this was the first and entry-level model from the DS premium sub-brand (pronounced déesse, which is French for goddess), which was spun-off in 2016 into DS Automobiles.

Originally manufactured as a three-door supermini hatchback with a convertible variation from 2009 to 2019, the second generation became a five-door Crossover SUV, named as DS 3 Crossback from 2018 to 2022.

ds5

The DS 5 is a compact executive hatchback which was designed and developed by the French automaker Citroën, and launched in the market in Europe in November 2011. It was the third model in the premium sub brand DS. Released as the Citroën DS5, the car was relaunched as the DS 5 in 2015, following Citroën's decision to rebadge its DS models and market them under the brand DS.

The DS5 mixes hatchback and estate styling, resembling a shooting-brake. It is 4,530 mm  long and 1,871 mm wide, dimensions that are similar to those of the Lancia Delta. This is hardly a coincidence: the DS5 is based on the PF2 platform as 3008 is too, not on the C5 as its name could imply.  Like the original concept car, its interior is heavily aviation inspired and available with two centre consoles, one of which is located on the roof directly above the other.

The Citroën DS5 was relaunched as the DS 5, without Citroën badging, in 2015.

e-tence

The DS E-TENSE is an all-electric concept sports car built by DS Automobiles, Citroen's sub-unit. The car defines what the future of sports cars would look like. The E-TENSE is the successor of the Survolt.

The model was first conceived in 2016, as a competitor to Audi's R8 e-Tron. The car is built around a carbon-fiber monocoque chassis, above where the lithium-ion batteries lie. Two electric Siemens motors power the car, giving it 401 hp and 391 foot-pounds of torque, a top speed of 249 kmph  and an electric range of 360 kilometers on a single charge.

ds7 crossback

The DS 7 Crossback is a compact luxury crossover SUV from the French automaker DS Automobiles. The vehicle was presented for the first time in 2017. The SUV, like the Citroën C5 Aircross, is based on the EMP2 platform of Groupe PSA. Though not the first SUV for and from the brand (see DS 6), it is the first for Europe.

Since the DS 5 in 2011, DS Automobiles had no longer launched new models in Europe, and its sales declined.

In addition to improving sales, the DS 7 Crossback marked a new focus for DS, focusing more on comfort, on the quality of the assembly and the materials, and on the technologies (driving aids, driving semi autonomous), in order to get closer to the top trio of premium car manufacturers, consisting of Audi, BMW, and Mercedes-Benz. It is also one of the first models that the PSA Group intended to launch in North America. However, in February of 2021, Stellantis (the successor of both PSA and Fiat Chrysler Automobiles) cancelled plans of selling the DS7 Crossback in North America.

x e-tence

The DS X E- Tense is the brand's latest concept that is a take on its definition of future mobility. This unusual asymmetrical supercar of the future is an intense accumulation of futuristic design cues, a formula-E winning powertrain setup, and an odd take on seating, DS has envisioned it to be fully electric with a very wacky approach.

Everything about the DS X E-Tense is in splits. It is a weird sports/luxury car of the future that somehow lives along well with its split personality. DS has given its vision of 2035 a fully electric powertrain that is confined to its elongated front quarter. It weirdly drives the front wheels only and the power output ranges from 536 hp in "Road" mode to an insane 1341 hp in "track" mode. It has a carbon-fiber monocoque chassis and adaptive suspension layout that is derived from its much-acclaimed Formula E team. The whole mechanical aspect of things has been taken care of by DS Performance and is a direct takeover from its 2018 Formula E car.

In May 2019 Fiat Chrysler Automobiles (FCA) announced its intention to seek a merger with Groupe Renault. However, in early June merger talks were suspended, and never resumed. On 31 October 2019, Groupe PSA announced intent to merge with FCA. The merger would be on a 50-50 all stock basis. On 18 December 2019, FCA and PSA announced that they had agreed to the terms of a binding $50 billion merger, expected to be implemented in the next 12 months. The new group is incorporated in the Netherlands and has John Elkann as Chairman of the Board and Carlos Tavares as CEO. On 15 July 2020, the two companies announced that the merged entity will be named Stellantis, from the "Latin verb 'stello' meaning 'to brighten with stars.'" On 4 January 2021, both shareholders of PSA and FCA approved the merger and the deal was closed on 16 January 2021.

Stellantis is the sixth-largest automaker worldwide, after Volkswagen Group, Toyota, the Renault–Nissan–Mitsubishi Alliance, General Motors, and Hyundai Motor Group. 

The principal activity of Stellantis is the design, development, manufacture and sale of automobiles bearing its 15 brands of Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS, Fiat, Fiat Professional, Jeep, Lancia, Maserati, Opel, Peugeot, Ram and Vauxhall, and Mopar auto parts. Stellantis has 300,000 employees, a presence in more than 130 countries with manufacturing facilities in 30 countries.

aero sport lounge

The Aero Sport Lounge does not have traditional displays, but the Navigation system is projected near the driver and passenger. DS Automobiles' IRIS navigation system will power the navigation system. The lower part of the dashboard is dressed in cotton satin. It is used to project information from the upper blade. A central armrest, serving as a guide, reads, interprets and responds to each movement of the hand.

ds9

The DS 9 is a executive car introduced in 2020 by DS. The DS 9 is the company's first vehicle to be marketed to both Europe and Asia but assembled solely in China.

Originally, the DS 9 (internal code X83) was to be unveiled in April 2019 at Auto Shanghai, but its presentation was postponed for the first time in November for Auto Guangzhou in China, then a second time until March 2020.

Following the end of the Changan PSA Automobiles (CAPSA) joint venture of PSA and Changan Automobile, which took over the Shenzhen plant where Chinese DS are built, signed an agreement to produce DS, including the next DS 9 in Shenzhen. On 20 February 2020, DS announces the imminent presentation of a new model.

The DS 9 is based on the EMP2 modular technical platform of Groupe PSA. Its dashboard is largely inspired by that of the DS 7 Crossback. The DS sedan will be offered only in turbo gasoline 1.6 & eTense Hybrid (PHEV) version, with the 1.6 turbo petrol engine and an electric motor. The combined system output here in the DS 9 sedan will be 225 PS. The 225 PS variant will be joined later by 250 PS FWD and 360 PS AWD eTense variants.

no8

2025-now

DS presents its brand new flagship: the DS N°8. It heralds a new era for DS. Not only in terms of naming, but also in terms of powertrain. It is the first exclusively electrically available DS. The N°8 is the new flagship of DS, yet the DS N°8 is no higher in terms of market position than the aging DS 9. Rather below it, as the 8 implies. For example, he is aiming at the Polestar 4 and the BMW i4. 

The DS N°8 is 4.82 meters long and 1.58 meters high. The latter is not so bad for an SUV-like, the DS N°8 is more of a kind of slightly higher on its legs fastback, like the Peugeot 408.

On a technical level, the choice is also clear for the time being. It starts with a 230 hp front-wheel drive version with a 74 kWh battery pack, good for 572 km of driving range. A step above that is the 245 hp front-wheel drive version with the larger 97-kWh battery pack. It kicks it the furthest, with 750 km of range. Finally, there is the 350 hp all-wheel-drive top version, which reaches 686 km with the same battery pack.

DS partnered with Sir Richard Branson’s Virgin Racing team for the second season of the FIA Formula E Championship. The team competed under the title of DS Virgin Racing, finished the season of 2015 to 2016 in third place, and fourth in the season of 2016 of 2017. For the 2018–19 Formula E season, DS moved to partner with Techeetah, ending its relationship with Virgin. The newly renamed DS Techeetah, using the DS E-Tense FE 19 powertrain, won both the drivers and teams championships with Jean-Eric Vergne becoming Formula E's first two time drivers champion. This feat was repeated in the following season with António Félix da Costa becoming driver's champion and DS

Techeetah winning the teams title for 2019–20.