The Toyopet Master, introduced in January 1955, is a passenger car that was an evolution of the earlier Toyota SF/RH sedan (also known as the Super) with a modernized body. As with its predecessor, the Master has a ladder frame truck chassis with leaf sprung solid axles both at the front and the rear. The more conservative Master was sold in parallel with the first Toyota Crown as a frugally equipped and robust version meant for taxi usage. The Master and Crown shared the same R-series engine, which produces 48 PS in the Master. It was sold at a chain of Toyota Japan dealerships called Toyota Store, next to the more upscale Crown, which was intended as a private purchase alternative to the Master.

The sedan was partially replaced with the smaller Toyota Corona in 1957, at a new Toyota Japanese dealership called Toyopet Store. The  body panels were used in cut-down form as an economical and fast way to design this new ST10 Corona.

The Toyota Corona is an automobile manufactured  through ten generations between 1957 and 2001. It was replaced in Japan by the Toyota Premio, It was replaced in Europe by the Toyota Avensis.

The third generation was introduced September 1964, one month before the 1964 Summer Olympics.

The 1965 model marked a return of Toyota to the American market after withdrawing there temporarily in 1961.

The 2000GT is a limited-production front mid-engine, rear-wheel-drive, two-door, two-seat sports car/grand tourer designed by Toyota in collaboration with Yamaha and manufactured under contract by Yamaha between 1967 and 1970.

The engine was a 1,988 cc straight-6  based on the engine in the top-of-the-line Toyota Crown sedan. It was transformed by Yamaha into a sports car engine that produced 150 PS.

Only 337 regular production units of the 2000GT were built. Today, the 2000GT is seen as the first seriously collectible Japanese car and its first supercar.

The fastback-styled hatchback, called the Liftback by Toyota, was introduced for the Japanese market in April 1973 but not until July 1974 for export models. Models for the Japanese domestic market Liftback were the 1600 ST, 1600 GT (TA27), 2000 ST, and 2000 GT (RA25 and RA28). The North American liftback (RA29) was only offered with a 2.2-liter 20R engine for the 1976 and 1977 model year. All the liftback models have flat noses. Although there is no "B" pillar in the Liftback, the rear quarter windows are fixed in place and do not roll down (as they do in the hardtop coupe).

The Liftback was often called the Japanese Mustang or the Mustang Celica. It had fastback styling similarities to the 1968 Ford Mustang, as seen in the film Bullitt, including C-pillar louvers and the vertical bar tail lights that are a signature Mustang styling cue and pay overall homages to the muscle-car era.

The TRD 3000GT is a tuned car produced by TRD, but listed as a Toyota vehicle. The car is a tuned version of the fourth-generation Toyota Supra. It only appears in Gran Turismo and Gran Turismo 2.

Based on the Supra, Toyota's top sports model, the TRD 3000GT is a new model developed by longtime Toyota Motor Sports participant TRD. This machine reveals the mass-market Supra's potential as an ultra high-performance sports car. Its chief exterior features are the numerous additional body parts that give it the look of a GT machine. The TRD body kit widens the car, which makes a difference not only in appearance but also in road performance because of the aerodynamic improvements. 

Only 35 examples of these were ever produced, each of which came with its own specially numbered VIN plate that officially re-classified the car as a TRD 3000GT rather than a Toyota Supra.

The Toyota Mark II is a compact, later mid-size sedan manufactured and marketed in Japan by Toyota between 1968 and 2004. Prior to 1972, the model was marketed as the Toyota Corona Mark II.

Arriving in August 1984, the fifth generation dropped the "Corona" name in Japan and became simply the Toyota Mark II. This generation Mark II had a lot of rivals including the Nissan Leopard, as well as the traditional competitor Nissan Laurel sedan. The Mark II continued to remain very viable for fleet sales, government agencies and taxi services.

The Toyota Mark X  is a mid-size car manufactured by Toyota between 2004 and 2019, and was primarily aimed at the Japanese market. In Japan, it was the top level car.

The Mark X was sold as the Reiz  in China, which was produced by Tianjin FAW Toyota Motor Co. Ltd. It was produced until 2017. The Mark X was also officially imported to Indonesia in limited quantities between 2012 and 2013, to replace Australian-built Camrys as premium taxis.

The Toyota HiAce is a light commercial van produced since October 1967, the HiAce has since been available in a wide range of body configurations, including a minivan/MPV, minibus, panel van, crew van, pickup truck, taxi and an ambulance.

 HiAce vans originally sold on the European market have largely been exported to Africa and to Southeast Asia where they are used as public transport vehicles.

This fifth generation HiAce became available for sale in late 2004. Most models use a four cylinder dohc engine. 

On Japan's list of the most commonly stolen vehicles, as of November 2008, the HiAce resides in the first place. Because of a lack of a theft immobilizer.

The Toyota Auris is a compact car derived from the Corolla, manufactured and sold by Toyota. Introduced in 2006, the first generation three/five-door hatchback shared the platform with the E150 series Corolla, while the second generation five-door hatchback and station wagon called "Touring Sports" uses the E180 platform. The "Auris" name is based on the Latin word for "gold", "aurum".

In Europe, Toyota positioned the Auris as the replacement for the Corolla hatchback, while the saloon version continued with the Corolla nameplate.

Toyota positioned the Auris at the lower medium segment to compete with cars such as Volkswagen Golf, Vauxhall/Opel Astra, Hyundai i30 and the Ford Focus.

The second generation Auris was revealed on 20 August 2012. It features a wider, lower stance with a more luxurious interior. Its dashboard was later used on the E170 series Corolla saloon that was released later in 2013.

The latest Camry, which is the eighth generation of the global Camry model, and known as the XV70, was introduced at the January 2017 North American International Auto Show.

Engine choices include a base 2.5 L inline four-cylinder (I4) that now produces 203 hp in base form (208 hp when equipped with the optional quad exhaust), the same 2.5 L inline four-cylinder (I4) engine with an electric motor (Hybrid) that produces 208 hp, or the top-of-the-line 3.5 L V6 that produces 301 hp. In some markets the old 2.5 L 2AR-FE engine is carried over from the previous generation which produces 178 hp.

The only major components shared with the previous generation are the Toyota emblem on the front grille and rear trunk lid.

Competing with mainstream and more affordable models in Western markets, for other export markets in Asia and Latin America, the Camry is seen as a luxury car where it sells strongly (and serves as Toyota's flagship vehicle along with the Land Cruiser). In the United States, except for 2001, the Camry was the best-selling passenger car from 1997 through 2020.

The Toyota FJ Cruiser is a retro style, mid-size SUV. Introduced as a concept car in 2003. The FJ Cruiser was approved for production after positive consumer response and debuted at the January 2005 North American International Auto Show in final production form.

The FJ Cruiser was built by Toyota subsidiary Hino Motors in Hamura, Japan since 2006 and shares many structural underpinnings with the Toyota Land Cruiser Prado.

The cruiser was discontinued in 2016 but untill 2022  it was still sold in markets such as Chile, the Middle East, the Philippines and Southern African Customs Union countries.

The Toyota Tundra is a pickup truck produced in the United States since May 1999. The Tundra was the second full-size pickup to be built by a Japanese manufacturer (the first was the Toyota T-100), but the Tundra was the first full-size pickup from a Japanese manufacturer to be built in North America.

The first generation Tundra had many similarities with the older Toyota T100 and the compact Toyota Tacoma. These included the shared use of a 3.4 L V6 engine which was the top of the line engine in both the Tacoma and T100. The V6 engine would serve as the base engine for the Tundra, while a second engine was added, a 4.7 L V8, the first V8 for a Toyota pickup.

The Toyota iQ is a transverse engined, front-wheel-drive city car that was manufactured by Toyota.  A rebadged variant was marketed in Europe as the Aston Martin Cygnet (2009–2013).

Designed at the Toyota European Design and Development studio in Nice, France, the iQ is noted for its specialized engineering to maximize passenger space, while minimizing exterior length. The design accommodates three passengers—and provisionally a fourth, under very tight conditions.

The Toyota Prius is a compact/small family liftback (supermini/subcompact sedan until 2003) produced by Toyota. The Prius has a hybrid drivetrain, combined with an internal combustion engine and an electric motor. Initially offered as a four-door sedan, it has been produced only as a five-door liftback since 2003.

The Prius was developed by Toyota to be the "car for the 21st century"; it was the first mass-produced hybrid vehicle, first going on sale in Japan in 1997 at all four Toyota Japan dealership chains, and subsequently introduced worldwide in 2000.

In 2011, Toyota expanded the Prius family to include the Prius v, an MPV, and the Prius c, a subcompact hatchback.

At its introduction in 2009, it won the Car of the Year Japan Award for the second time. In December 2013, Consumer Reports named the Prius as the "Best Value", for the second year in a row.

A 2019 iSeeCars study ranked the Prius as the second longest-kept vehicle among U.S. drivers

As of June 2013, Toyota has sold about 1.688.000 third-generation Priuses worldwide.