The Rover SD1 is both the code name and eventual production name given to a series of executive cars built by the Specialist Division (later the Jaguar-Rover-Triumph division), and finally the Austin Rover division of British Leyland from 1976 until 1986, when it was replaced by the Rover 800. The SD1 was marketed under various names. In 1977 it won the European Car of the Year title.
In "SD1", the "SD" refers to "Specialist Division" and "1" is the first car to come from the in-house design team.
The SD1 was the final Rover-badged vehicle to be produced at Solihull. Future Rover models would be built at the former British Motor Corporation factories at Longbridge and Cowley.
Series 1 (1976–1982)
This car was launched on its home market in June 1976 in hatchback/fastback form only, as the V8-engined Rover 3500: SOHC 2.3 L and 2.6 L sixes followed in November 1977, when the Rover P6 and Triumph 2000 were finally discontinued. Although there was no four-cylinder version of the SD1 at this point, British Leyland produced 1.8, 2.0 and 2.2 versions of the smaller Princess in order to compete with the entry-level versions of the Ford Granada, as well as more expensive versions of the Ford Cortina.
Series 2 (1982–1986)
A 1983 Rover 2000 (a Series 2 car with revised headlights, interior, and C-pillars)
Early in 1982, Rover unveiled the Cowley-built, facelifted line to the public (although the final Series 1s were also built at Cowley). These cars benefited mostly from small cosmetic changes on the exterior as well as a quite extensively redesigned interior.
Car spotters can distinguish the two series by the headlights, which were chrome-rimmed and flush fitting on the Series 2, recessed on the Series 1, the deeper rear window, now fitted with a rear wash wipe, and the new plastic wrap around bumpers which replaced the three-piece rubber and stainless steel ones.
1982 was also the year when SD1 buyers could finally opt for a four-cylinder engine. The Rover 2000 was not particularly fast and was particularly aimed at company car fleets where its size enabled it to beat a taxation threshold.
The SD1 continued until the launch of its successor, the Rover 800 Series, in July 1986, the third product of the British Leyland/Austin Rover venture with Honda, which had been in development since 1981 as "Project XX" and also formed the basis of the Honda Legend.
303.345 were produced.
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