The first-generation Range Rover was produced between 1969 and 1996. It was available only in a 2-door body until 1981. (Before then, 4-door models had been produced by specialist firms).

Unlike other 4x4s such as the Jeep Wagoneer, the original Range Rover was not designed as a luxury vehicle. It was up-market compared to preceding Land Rover models, but the early Range Rovers had fairly basic, utilitarian, interiors with vinyl seats and plastic dashboards that were designed to be washed down with a hose.

Originally, the Range Rover was fitted with a detuned 127 hp version of the Buick-derived Rover V8 engine. In 1984, the engine was fitted with Lucas fuel injection, boosting power to 155 hp. The 3.5-litre engine was bored out to a displacement of 3.9 litres for the 1990 model year, and 4.2-litre in 1992 (1993 model year) for the 108-inch Long Wheelbase Vogue LSE.

One of the first significant changes came in 1981, with the introduction of a four-door body. 

The first generation was known as the Range Rover until almost the end of its production when Land Rover introduced the name Range Rover Classic to distinguish it from its successors. The original model served as the basis for the 1989 introduced 1st generation Discovery (directly based on the standard (short) wheelbase Range Rover), and for the 2nd generation Range Rover, based on the LWB chassis of the Classic.

In 2001, the third-generation model was introduced, which saw the model move further upmarket. Planned and developed under BMW ownership the third generation shared components and systems (electronics, core power units etc.) with the BMW 7 Series (E38). The 7 Series electronics system was being phased out during the development of the third-generation Range Rover and being replaced with the electronics from the BMW 5 Series (E39).

There were three "Generations" of the L322. First, from 2001 until 2005, was the 4.4 litre M62 BMW V8 with ZF 5HP-24 transmission. (The manual transmission was dropped, leaving only the automatic). Then, from 2006 until 2009 a 4.4-litre Jaguar-derived engine or a 4.2-litre supercharged variant of the Jaguar engine partnered with the ZF 6HP-26 transmission. and thirdly, in 2010 Land Rover fitted the newly-designed AJ133 5.0 N/A and Supercharged engine with ZF 6HP-26 until the 2012 model year, the end of L322 production. (This summary does not give diesel options).

In MY06 the first exterior update was applied with a face-lift of the front fascia, tail lamps (orange/red now became red/red), side vents (from two "gills" to three), clear indicator side-repeaters. Some other slight differences can be found on the "Supercharged" variant (rear lamps became clear/clear). The second exterior update was in 2010, bringing an even more modern feel to the L322 with a new fascia, tail lamps, side grills, and clear side markers.

The interiors stayed relatively the same until 2006. A major change came in 2010: a range of new engines was offered, with 5-litre versions of the petrol V8 in standard and supercharged forms, and revision of the exterior front and rear profiles.

The Camel Trophy began in 1980 as a team expedition over the Trans-Amazonian highway. Camel Trophy events since then have been informally called "the Olympics of 4×4".  They were all about adventure and exploration. Over the next eight years, the expeditions crossed Sumatra, Papua New Guinea, Zaire, Brazil, Borneo, Australia, Madagascar (the first north-south crossing) and Sulawesi before returning to the Amazon. These extreme tests of human endurance brought together teams from around the world. 

The Discovery Series I was presented during in 1989. The new model was strongly based on the more upmarket Range Rover, using the same chassis, suspension and 4WD-system, and a derivative body design – especially the four-door copied much of the more expensive Range Rover's body structure. However, with smaller engines available, just two side doors at introduction, and other cost-reductions, the new Discovery was priced more affordably, for a larger, more middle-class market segment, intended to counter the Japanese competition at the time.

The Discovery was Land Rover's first model that was positioned as a family car, designed to be both fully off-road capable and suitable as a daily driver for any family, even offering more luggage space and optionally more seats than the Range Rover. The Mark I Discovery remains the only model offered as a three-door, and was the only one available with a four-cylinder petrol engine until 2017.

The Discovery was available with either the 2.5-litre 200 Tdi engine or the 3.5-litre Rover V8. A 2.0-litre petrol engine from the Rover stable was briefly available in a model known as the 2.0-litre Mpi I4. 

In 1994, many changes were made to the Discovery. It reached some markets as the "Discovery 2"; the 200Tdi and 3.5 L V8 engines were replaced with the 2.5 L 300Tdi 4-cylinder and 3.9-litre Rover V8 engines.

The Series II Discovery debuted in autumn 1998. Land Rover promoted that the Discovery Series II had been modified with 720 'differences'. The interior and exterior were reworked to be less utilitarian, but it was still clearly an evolution of the Series I.

Production of the model now known as the Defender began in 1983 as the Land Rover 110, a name which reflected the 110-inch (2800 mm) length of the wheelbase. The Land Rover 90, with 93-inch (2362 mm) wheelbase, and Land Rover 127, with 127-inch (3,226 mm) wheelbase, soon followed.

Superficially there is little to distinguish the post-1983 vehicles from the Series III Land Rover.

The original 110 of 1983 was available with the 2.25-litre petrol and diesel engines, and a 3.5-litre V8 petrol unit, although a small number of 3.2-litre V8s were produced.

To maximise sales in Europe, Land Rover set up the Special Vehicles Division, which handled conversions, adaptations and limited production volume versions. The bulk of the division's work was the construction of stretched-wheelbase mobile workshops and crew carriers for British and European utility companies, often including six-wheel-drive conversions.  The Special Projects Division also handled specialised military contracts.

The Range Rover Sport is a  luxury mid-size SUV made by Land Rover. The first generation started production in 2005, and was replaced by the second generation Sport in 2013.

The new Range Rover Sport continues in the design direction that produced the Evoque styling, and the full-size 2013 Range Rover. Unlike the previous generation that uses an integrated bodyframe chassis, the L494 Range Rover Sport utilizes an all-aluminium monocoque body, just like the L405 Range Rover.

In 2014, the Range Rover SVR (Special Vehicle Racing) was announced. It has a 5.0L supercharged V8 shared with the Jaguar F-Type, with a power output of 550 hp.