The Maybach 57 (chassis no. W240) and 62 (chassis no. V240) were the first automobile models of the Maybach brand since the brand's revival by DaimlerChrysler AG (now Mercedes-Benz Group AG). They are derived from the Mercedes-Benz Maybach concept car presented at the 1997 Tokyo Motor Show. The concept car was based on the Mercedes-Benz W140 S-class sedan platform, as were the production models. The Luxury Brand Status Index 2008 placed the Maybach in first place, ahead of Rolls-Royce and Bentley. The models ceased production in December 2012 due to continued financial losses for the marque, and sales at one-fifth the level of the profitable Rolls-Royce models.
Both Maybach models are variants of the same ultra-luxurious automobile. The model numbers reflect the respective lengths of the automobiles in decimetres. The 57 is more likely to be owner-driven, while the longer 62 is designed with a chauffeur in mind.
The engine in the base Model 57 and 62 is the Mercedes-Benz M285, a 5.5-litre twin-turbo V12 developed specifically for the new Maybach cars. Output is 550 PS. The Maybach 57 accelerates from 0 to 100 km/h in about 5.1 seconds; the Maybach 62 and 57 S, about 4.8 seconds; the Maybach 62 S, 4.5 seconds, and the Landaulet, 4.5 seconds. In terms of power output, the 57 and 62 have 550 PS; the 57 S and 62 S, 612 PS; and the Zeppelin has 640 PS.
With poor sales expectations and heavy impact of 2008 financial crises, Daimler AG undertook a review of the whole Maybach division. This included talks with Aston Martin to engineer and style the next generation of Maybach models along with the next generation of Lagonda models.
However, on 25 November 2011, Daimler announced that sales of all Maybach models and the brand would cease in 2013 Before the announcement, only 3000 Maybach vehicles had been sold, with estimated loss of €330,000 for each car sold.
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