Chrysler, officially Stellantis North America, is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of Dutch-domiciled automotive company Stellantis. In addition to the Chrysler brand, Stellantis North America sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. It also includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.

The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. It was acquired by Daimler-Benz, which in 1998 renamed itself DaimlerChrysler. After Daimler divested Chrysler in 2007, the company operated as Chrysler LLC (2007–2009) and Chrysler Group LLC (2009–2014) before being acquired by Fiat S.p.A. and becoming a subsidiary of the newly-formed Fiat Chrysler Automobiles ("FCA") in 2014. Chrysler in 2021 is a subsidiary of Stellantis, the company formed from the merger between FCA and PSA Group (Peugeot Société Anonyme) in 2021.

In 1928, the Chrysler Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low-priced end of the market (created essentially by once again reworking and rebadging the Chrysler Series 50 four-cylinder model). At the same time, the DeSoto brand was introduced in the medium-price field. Also in 1928, Chrysler bought the Dodge Brothers automobile and truck company and continued the successful Dodge line of automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy.

The Imperial name had been used since 1926 but was never a separate make, just the top-of-the-line Chrysler. However, in 1955, the company decided to offer it as its own make/brand and division to better compete with its rivals, Lincoln and Cadillac. This addition changed the company's traditional four-make lineup to five (in order of price from bottom to top): Plymouth, Dodge, DeSoto, Chrysler, and the now-separate Imperial.

                      100 years

1920s

1930s

1940s

1950s

1960s

1970s

1980s

1990s

2000s

2010s

2020s

imperial

The Chrysler Imperial, introduced in 1926, was Chrysler's top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1954, after which it became a standalone brand; and again from 1990 to 1993. The company positioned the cars as a prestige marque to rival Cadillac, Continental, Lincoln, Duesenberg, Pierce Arrow, Cord, and Packard. According to Antique Automobile, "The adjective ‘imperial’ according to Webster's Dictionary means sovereign, supreme, superior or of unusual size or excellence. The word imperial thus justly befits Chrysler's highest priced model." The Chrysler Imperial rose was cultivated in 1952 and used to promote the brand.

lebaron

The Chrysler LeBaron, also known as the Imperial LeBaron, was a line of automobiles built by Chrysler from 1931-1941 and from 1955-1995. The model was introduced in 1931, with a body manufactured by LeBaron, and competed with other luxury cars of the era such as Lincoln and Packard. After purchasing LeBaron with its parent Briggs Manufacturing Company, Chrysler introduced the luxury make Imperial in 1955, and sold automobiles under the name Imperial LeBaron until 1975. Chrysler abandoned the Imperial brand in 1975, and reintroduced the Chrysler LeBaron in 1977 to add prestige to what was then Chrysler's lowest priced model. The "LeBaron" name has since been applied to five different cars built by the Chrysler Division. The last Chrysler LeBaron was produced in 1995, to be replaced with the Cirrus and Sebring. The LeBaron was one of Chrysler's longest running brands.

1930s

1982-1988

1985-1989

1987-1995

airstream

The Chrysler Airstream is an automobile produced by Chrysler in 1935 and 1936. The Airstream was a conventional looking automobile that was trimmed to evoke a feeling of streamlined design, and was a smaller luxury car to the larger Imperial. A similar car, with the same Airstream name was also sold by Chrysler's companion brand DeSoto during the period.

The creation of the Airstream was an outgrowth of the unpopularity of the streamlined Chrysler Airflow, which consumers failed to embrace. The Airstream was based on the 1933 Chrysler "CO" model, which was carried over into the 1934 model year as the Chrysler "CA". When the Airflow failed to capture the attention of the buying public, Chrysler retrimmed the "CA", gave the car rear fender skirts, and rolled out a model that they hoped would appeal to Depression-era buyers. By marketing the Airstream alongside the Airflow, Chrysler could meet the needs of the public while hoping to produce enough Airflows to offset their development.

During its two years of production, the Airstream outsold the Airflow five to one in its first year, and nearly nine to one in 1936.

Chrysler discontinued the "Airstream" model name for both Chrysler and DeSoto at the beginning of the 1937 model year.

1937 airflow

new yorker

The Chrysler New Yorker is an automobile model that was produced by Chrysler from 1940 to 1996, serving for several years as the brand's flagship model. A trim level named the "New York Special" first appeared in 1938 and the "New Yorker" name debuted in 1939. The New Yorker name helped define the Chrysler brand as a maker of upscale models, priced and equipped to compete against upper-level models from Buick, Oldsmobile and Mercury. Until its discontinuation in 1996, the New Yorker was the longest-running American car nameplate.

Due to similarities between the New Yorker and LHS, and the LHS's strong sales, the New Yorker name was dropped after a short 1996 production run. Despite being far more contemporary and monochromatic in design compared to previous models, the traditional New Yorker with its two-tone cladding and chrome trim still did not follow the modern, monochromatic styling trend of the division's other vehicles in 1996.

300 series

1960  300f

The Chrysler 300 "letter series" are high-performance personal luxury cars that were built by Chrysler in the U.S. from 1955 to 1965. After the initial year, which was named C-300 for its standard 300 hp  V8 engine, the 1956 cars were designated 300B. Successive model years were given the next letter of the alphabet as a suffix (skipping "i"), reaching the 300L by 1965, after which the model sequence was discontinued.

The 300 "letter series" cars were among the vehicles built by domestic U.S. manufacturers after World War II that focused on performance, and thus can be considered one of the muscle car's ancestors, though full-sized and more expensive.

The automaker began using the 300 designations again for performance-luxury sedans in 1999, using the 300M nameplate from 1999 to 2004, and expanding the 300 series with a new V8-powered 300C, the top model of a new Chrysler 300 line, a new rear-wheel drive car launched in 2004 for the 2005 model year. Unlike the first "letter series" series, the successive variants do not feature standard engines producing at least 300 hp, except for Chrysler's current top-line 300C models.

1955  This first of the letter series cars did not bear a letter, but can retroactively be considered the '300A'.

Chrysler Corporation had never had much success outside North America, contrasting with Ford's worldwide reach and General Motors' success with Opel, Vauxhall, Holden and Bedford. Chrysler first established an interest in the French-based Simca in 1958, buying 15% of the Simca stocks from Ford. In 1963 Chrysler increased their stake to a controlling 63% by purchasing further stock from Fiat.

Chrysler acquired a 35% share of the Spanish Barreiros in 1963, and it became part of Chrysler Europe in 1969.

After failing to acquire an interest in the British-based Leyland Motors in 1962, Chrysler bought a 30% share in Rootes Group in 1964. Rootes was formally taken over by Chrysler following purchase of the remaining shares in 1967.

In 1970 Rootes was formally named Chrysler (UK) Ltd. and Simca became Chrysler (France), with the Hillman marque finally being replaced by Chrysler on the UK market in 1976 and Simca surviving until after the PSA takeover in 1979.

Although the original marques were retained at first, from 1976 British-built cars were badged as Chryslers, while the Simca badge appeared on French versions, though with the Chrysler pentastar, in some markets the cars were sold as Chrysler-Simca.

The company systematically retired the previous marques from Rootes, including Hillman, Humber, and Sunbeam in favour of the Chrysler name. The Simca brand was retained in its native France, but the Simca vehicles themselves were usually branded as either Chrysler-Simca or simply Chrysler outside France. In 1969, Chrysler Europe closed a deal with French engineering group Matra Automobiles to jointly develop the Matra sports cars and subsequently sell them through the Simca dealer network (as Matra-Simca). Following the introduction of the 1970 Avenger. 

Chrysler was now in serious financial trouble back home in America, and were on the brink of bankruptcy. The company's incoming CEO, Lee Iacocca had shown little interest in the European market from the outset (just as he had done during his period in charge of Ford), and wasted no time in wielding the axe almost immediately.

In 1978, Chrysler Europe was sold for a nominal US$1 to PSA Peugeot Citroën, who took on the liability for its huge debts as well as its factories and product line, with the former Chrysler models in Britain and Simca models in France both using the revived Talbot marque from August 1979.

Decades after the sale, in 2021 Peugeot and Chrysler (the latter of which became part of Fiat in 2009 after another financial crisis led to its bankruptcy) fell under the same corporate umbrella when the now-Groupe PSA merged with Fiat Chrysler Automobiles to form Stellantis. 

1970  chrysler 180

royal

The Chrysler Royal is an automobile which was produced by Chrysler Australia from 1957 to 1963. After investing in tooling to stamp body panels for the 1954 P25 series Plymouth locally, and with Chrysler headquarters in Detroit unwilling to assist in the costs of retooling for the new US models, Chrysler Australia made the decision to develop their own range, using as much of the existing tooling as possible, whilst also realising that the new car had to appear as different as possible. The doors and basic structure of the P25 sedan was retained, and with input from Australian and American Chrysler designers, the 1955 US Plymouth front sheetmetal was adapted to the P25 body and the rear quarter panels redesigned. They also added a wraparound rear windscreen, which caused development problems with Pilkington Glass, the Australian suppliers, who struggled to get the correct curved shape.

300

The Chrysler 300 (Chrysler 300 Non-Letter Series) was a full-size automobile produced by Chrysler from 1962 until 1971. It was the replacement for the 1961 Chrysler Windsor, which itself filled the place in Chrysler's line previously occupied by the Saratoga just the year before that (1960). At the time, it was considered a luxurious "muscle car", with all the performance of the Dodge and Plymouth products of the time, but with the luxury features expected of the Chrysler name.

The 300 was positioned as a cheaper rendition of the 300 "letter series", and a sporty variant of a full-size automobile, adding 4-door hardtop version and running alongside that model until its discontinuation in 1966. It became the sole 300 model until 1971, when production ended. The 300 name returned to the Chrysler line in 1979 as an option package on the Cordoba coupe.

1962-1964: The non-letter series was introduced in 1962; it expanded the letter series on the 4-door hardtop, adding 383 V8 as a choice (letter cars had 413 V8 as standard).

For Canadian market there was similar Chrysler Saratoga offered instead, also as a 4-door sedan, from 1964 named Chrysler Saratoga 300 and bearing a similar trim.

1965-1968: There was an all-new sheetmetal in 1965. When the performance-first the Chrysler 300 letter series was discontinued in 1966, the 440 V8 replaced the 413 V8 in this "non-letter" version, and there was a mild facelift.

1967 brought makeovers which changed front and rear styling extensively. The 4-door sedan was dropped from lineup (leaving the 4-door hardtop, 2-door hardtop, and 2-door convertible), the 440 V8 remained and only available powerplant in two guises: base and more powerful TNT. 1968 facelifting brought concealed headlamps which were to be 300 trademark until 1971.

1969-1971: 1969 was first year for "fuselage styling", there were two engine options; 440 and 440 TNT. For 1970, taking a cue from Oldsmobile, a Hurst 300 was offered in Spinnaker White trimmed in Satin Tan with leather interior (borrowed from the Imperial), powered by a 375 hp  7.2 l TNT V8, as a limited edition of 485. The single convertible built used a standard Chrysler 300 white interior.

1979: The 300 name returned to the Chrysler line in the spring of 1979; this time based on the Cordoba coupe. The 300 was a $2,040 option package featuring special emblems and traditional "cross-hair" 300-style grille. It was available in Spinnaker White (perhaps 30 were painted Rallye Red) with a red-leather interior and red pin stripes. 

valiant australia

The Chrysler Valiant was a full-size car which was sold by Chrysler Australia between 1962 and 1981. Initially a rebadged locally assembled Plymouth Valiant from the United States, from the second generation launched in 1963, the Valiant was fully manufactured in Australia. It was sold locally but also in New Zealand and South Africa, with smaller numbers also exported to South-East Asia and the United Kingdom.

Parent company Chrysler made a substantial investment in Australian manufacturing facilities, by establishing operations in South Australia with an assembly plant at Tonsley Park in 1964 and an engine foundry at Lonsdale in 1968. The Valiant thus established its position as the third of the "Big 3" Australian-made vehicles behind the Holden Kingswood and Ford Falcon.

The Australian Valiant was built on the North American A-body platform but with many parts and components from Australian suppliers. Apart from a sedan and wagon body style, 1965 saw the introduction of a commercial utility that was badged the Wayfarer and later exported to South Africa as the Rustler. In September 1969 the two-door Hardtop was released and in 1971 the Charger.

Greater differentiation from the donor car creeped in over time, particularly since the VE series, which was embraced by the Australian motoring press and won the 1967 Wheels magazine Car of the Year award. The VF series of 1969 and the VG of 1970 departed even further from its North American donor both in terms of styling and performance—with the latter series introducing the Hemi-6 engine that replaced the Slant-6. Moreover, Australia continued to produce a station wagon model, called the Safari, even after this body style being discontinued for North America. Beginning in 1971, the VH series saw Chrysler Australia develop the entire lineup locally until the CM series of 1979, which marked the end of local production in 1981, after the takeover of operations by Mitsubishi Motors Australia.

turbine car

The Chrysler Turbine Car is an experimental two-door hardtop coupe powered by a turbine engine and manufactured by Chrysler from 1963–1964. The bodywork was constructed by Italian design studio Carrozzeria Ghia and Chrysler completed the final assembly in Detroit. A total of 55 cars were manufactured: five prototypes and a limited run of 50 cars for a public user program. The car was styled by Elwood Engel and the Chrysler studios and featured power brakes, power steering, and a TorqueFlite transmission. It featured a metallic, root beer-colored paint called "turbine bronze".

The Chrysler turbine engine program that produced the Turbine Car began during the late 1930s and created multiple prototypes that successfully completed numerous long-distance trips in the 1950s and early 1960s. The A-831 engines that powered the Ghia-designed Turbine Car could operate on many different fuels, required less maintenance, and lasted longer than conventional piston engines, although they were much more expensive to produce.

After testing, Chrysler conducted a user program from October 1963 to January 1966 that involved 203 individual drivers in 133 different cities across the United States cumulatively driving more than one million miles (1.6 million km). The program helped the company determine a variety of problems with the cars, notably with their complicated starting procedure, relatively unimpressive acceleration, and sub-par fuel economy and noise level. The experience also revealed key advantages of the turbine engines, including their remarkable durability, smooth operation, and relatively modest maintenance requirements.

After the user program ended in 1966, Chrysler reclaimed the cars and destroyed all but nine: Chrysler kept two cars, five are displayed at museums in the United States, and two are in private collections.

Chrysler's turbine engine program ultimately ended in 1979, largely due to the failure of the engines to meet government emissions regulations, relatively poor fuel economy, and as a prerequisite of receiving a government loan in 1979.

cordoba

The Chrysler Cordoba was both a one year only full-sized luxury car based on the Chrysler New Yorker and an intermediate personal luxury coupe sold by Chrysler in North America from 1975 to 1983. The personal luxury version was the company's first model produced specifically for that market and the first Chrysler-branded vehicle that was smaller than full-size.

The 1974 Cordoba was originally designed by Chrysler to be the all new Plymouth Sebring for 1975, which was to share bodies with the Dodge Charger SE. Instead, a decision was made to position the model as a personal luxury car and introduce it as the first small Chrysler. The Cordoba was available with smaller, more economical engines than other Chryslers. This single body style coupe was one of Chrysler's few genuine hits of the 1970s. At a time when the automaker was teetering on bankruptcy, demand for Cordobas actually exceeded supply for its first couple of years, with production of over 150,000 units for the inaugural 1975 models, and the most built in 1977, with 183,000 units. Half of Chrysler division production during this period (and occasionally more) was composed of Cordobas, and they helped to revive the division.

The second generation  Cordoba was downsized for the 1980 model year. The smaller, second-generation model used the J-platform dating to the 1976 F-body Plymouth Volaré, along with its rebadged variant, the Dodge Mirada. Chrysler also revived the Imperial for 1981 as a third variant of the J-platform.

The Cordoba and Mirada now had a standard six-cylinder engine that, while very reliable, did not seem to be suitable power (95 hp) for these slightly upmarket coupes. The much-detuned 5.2 L 120 hp V8 was an option (standard on the Imperial, with EFI), as was the performance oriented code E58  5.9 L  185 hp V8, though it would be dropped off the option list for 1981 and on.

fifth avenue

The Chrysler Fifth Avenue was a trim level/option package or model name used by Chrysler for its larger sedans from 1979 to 1993. The Fifth Avenue name was no longer used after 1993 when Chrysler introduced its new LH-platform New Yorker and similar LHS. The title "Fifth Avenue" references a street in New York City in the United States which contains many upscale shops and cultural attractions.

The Fifth Avenue name was first used in 1979 on an upmarket sub-model of the R-body Chrysler New Yorker sedan. This generation of Chrysler, although already smaller than its maximum size in the mid 1970s, remained V8-powered and rear wheel drive. There was a standard landau vinyl roof, and somewhat unusual opera windows which opened with the rear doors. 

In 1982 the R-body line was discontinued and the New Yorker nameplate transferred to the smaller M-body line. Up to this point, the Chrysler M-body entry had been sold as LeBaron. The Fifth Avenue also far outsold its Dodge Diplomat and Plymouth Gran Fury siblings, with a much greater proportion of sales going to private customers, despite its higher price tag. Production peaked at 118,000 cars for 1986 and the Fifth Avenue stood out in a by-now K-car dominated lineup as Chrysler's lone concession to traditional RWD American sedans.

1990 saw the previous relationship between New Yorker and Fifth Avenue return, as the Fifth Avenue became a model of the New Yorker. There was some substantive difference, however, as the New Yorker Fifth Avenue used a slightly longer chassis than the standard car. The new New Yorker Fifth Avenue's larger interior volume classified it as a full-size model this time; despite having smaller exterior dimensions than the first generation. 1990 also saw the return of hidden headlamps which when off were concealed behind retractable metal covers.

voyager

1988-1990: The Chrysler Voyager was introduced in Europe in 1988, and was a rebadged version of the Dodge Caravan in the United States. It originally evolved with the Caravan, the Plymouth Voyager, and the Chrysler Town & Country. In the United States, the Chrysler Voyager nameplate replaced the short-wheelbase (SWB) version of the Plymouth Voyager following the folding of the Plymouth division by DaimlerChrysler AG in 2001, and was discontinued in 2003. The nameplate was revived for the 2021 model year following the discontinuation of the Dodge Grand Caravan after the 2020 model year, and is rebadged as the Chrysler Grand Caravan in Canada. Together with its nameplate variants, the Chrysler minivans have ranked as the 13th bestselling automotive nameplate worldwide, with over 12 million sold.

1991-1995: Introduced for the 1991 model year, the Chrysler Voyager in Europe continued to be identical to the Dodge Caravan in the United States except that the 3.8 L V6 was not available for the Chrysler Voyager. This would be the final generation available with a manual transmission. 

1996-2000: These models in Mexico are rebadged Dodge Caravans, although the Caravan was sold alongside the Voyager. For 2000, the Chrysler Voyager was identical to the Plymouth Voyager except that the 3.8 L V6 was not available. Base models of the Voyager were offered in most states with either a 2.4 L four-cylinder or a 3.0 L Mitsubishi V6 engine.

2001-2007: From 2001 to 2003, the Voyager was offered in the SWB model only, replacing the SWB Plymouth Voyager. It resembled the Town and Country more than the previous generation, the only major cosmetic difference besides the trim (where the Town and Country's is fancier) was the placement of the Chrysler emblem on the grille. After the 2003 model year, the Voyager was discontinued (United States market) and replaced by the Chrysler Town and Country, SWB model. The SWB Town & Country continued under the Voyager name in the Mexican market.

2008-2016: Chrysler introduced the new Grand Voyager for 2008 and successfully positioned it in the automotive market as a luxury MPV suited for large families. The Grand Voyager is visually identical to the Chrysler Town & Country which is sold in the North American and South American markets. In similar fashion to the other large multi-purpose vehicles (MPVs) on the market the Grand Voyager is sold with a standard diesel engine in Europe.

2020-: For the 2020 model year, the Chrysler Pacifica's low-end L and LX models were separated from the Pacifica lineup and given the Voyager name. This marks the return of the Voyager nameplate to the Chrysler model lineup, in which it was last used in 2016, and the North American market, in which it was last used in 2003 and 2007 in the United States and Mexico, respectively. In addition to the L and LX trim levels, an LXi model will be available to fleet customers.

vision

The Eagle Vision was a full-sized, front-wheel drive four-door sports sedan that was produced from 1992 to 1997. It was marketed by Eagle, replacing the AMC/Renault-designed Eagle Premier (from which the Vision was derived). The Eagle Vision was badged as the Chrysler Vision in Europe. The Vision debuted at the 1992 North American International Auto Show in Detroit. As one of the LH sedans, it was Automobile Magazine's Automobile of the Year in 1993, and ultimately the only Eagle model to be completely designed and built in-house by Chrysler.

The Vision's design can be traced to 1986, when designer Kevin Verduyn completed the initial exterior design of a new aerodynamic concept sedan called Navajo. The design never passed the clay model stage.

It was also at this time that the Chrysler Corporation purchased bankrupt Italian sports car manufacturer Lamborghini. The Navajo's exterior design was reworked and became the Lamborghini Portofino, released as a concept at the 1987 Frankfurt Auto Show. The Portofino was heralded as a design triumph, setting in motion Chrysler's decision to produce a production sedan with the Portofino's revolutionary exterior design, called "cab forward”. By 1990, it was decided that the new technologically advanced car would need a new technologically advanced engine to power it. Until that time, the only engine confirmed for use was Chrysler's 3.3 L pushrod V6. The 3.3 L engine's 60° block was bored out to 3.5 L, while the pushrod-actuated valves were replaced with SOHC cylinder heads with four valves per cylinder, creating an advanced 3.5 L V6 which initially produced 153 bhp and rising to 162 bhp in the 1994–1995 models. For 1996, it lost 4 hp.

Without badges, the Vision could easily pass as a (first-generation) Concorde. The main difference between the two are the taillight clusters.

atlantic

The Chrysler Atlantic was a retro concept car created by Chrysler. It was first shown in 1995. The Atlantic was designed by Bob Hubbach and inspired by the Bugatti Atlantique. The idea for this car began out as a sketch on a napkin by Chrysler's president Bob Lutz in early 1993 and also involved the automaker's chief designer, Tom Gale.

The Atlantic has several similarities to the opulent vehicles of the 1930s such as the aforementioned Bugatti Type 57S Atlantique (or Atlantic). Its styling is also more than a little inspired by the Talbot-Lago T150 SS Coupe that was constructed in 1938, such as the shape of the side windows and the curved boot. Some of the retro details include a straight-8-engine that was actually constructed from two 4-cylinder Dodge Neon engines with an S configuration 4.0 L., which is rarely used in modern cars. Other retro touches to the car's look include the interior that is replete with Art Deco-style gauges. The Atlantic Concept has around 360 horsepower and uses Chrysler's Autostick transmission. Riding on a 128-inch (3,251 mm) wheelbase, its front wheels measure 21 inches and 22 inches in the rear — large at that time.

It was one of Chrysler's most popular concept vehicles and has proven popular enough to still make the occasional public appearance.

In 1998, Chrysler and its subsidiaries entered into a partnership dubbed a "merger of equals" with German-based Daimler-Benz AG, creating the combined entity DaimlerChrysler AG. To the surprise of many stockholders, Daimler acquired Chrysler in a stock swap before Chrysler CEO Bob Eaton retired. It is widely accepted that the merger was needed because of Eaton's lack of planning for Chrysler in the 1990s, to become their own global automotive company. Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally called "DCX". The Eagle brand was retired soon after Chrysler's merger with Daimler-Benz in 1998 Jeep became a stand-alone division, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. In 2001, the Plymouth brand was also discontinued.

Eurostar also built the Chrysler PT Cruiser in 2001 and 2002. The Austrian venture was sold to Magna International in 2002 and became Magna Steyr. The Voyager continued in production until 2007, whereas the Chrysler 300C, Jeep Grand Cherokee and Jeep Commander were also built at the plant from 2005 to 2010.

On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., thereafter known as Chrysler LLC, although Daimler (renamed as Daimler AG) continued to hold a 19.9% stake.

300m

The Chrysler 300M is a full-size luxury sedan that was produced by Daimler/Chrysler from 1999 to 2004. It is a front-wheel drive, 255 hp V6 engined car using the Chrysler LH platform. Versus its platform mates, the 300M was roughly 254 mm shorter to make it more easily exportable to Europe. Priced above the Concorde and identically to the LHS, the 300M shared Chrysler's flagship position with the LHS until the LHS's discontinuation after 2001, upon which it became Chrysler's sole flagship model. Prior to Chrysler redesigning the LH-cars in 1998, the Eagle Vision filled the "import-fighter" segment. Its second-generation replacement was reportedly benchmarked against the BMW 5 Series,^[1] yet with Chrysler discontinuing the entire Eagle line after 1998, the automaker shifted this vehicle to the Chrysler lineup, bringing back the famed "300" model name.   Although the cars were not rear-wheel-drive, special-production models, nor V8-powered with engines rated at 300 horsepower as did the historic models, the 300M used the next letter available in the 300 Letter Series, following the 1965 300L. The 300M also lacked the traditional "cross-hair" grille of previous 300 models, as by the mid-1980s it had been adopted by sister division Dodge for its entire model line.

Only one engine was available, the Chrysler-engineered 3.5 L V6. It was shared with the Plymouth Prowler and a limited edition R/T variant of the second-generation Dodge Intrepid. For 2005, both the 300M and the Concorde were replaced with the Chrysler 300.

300c

The Chrysler 300 is a full-sized luxury car manufactured and marketed by Stellantis North America (and its predecessor companies) as a four-door sedan and station wagon in its first generation (model years 2005–2010) and solely as a four-door sedan in its second and current generation (model years 2011–present). The second generation 300 was marketed as the Chrysler 300C in the United Kingdom and Ireland and as the Lancia Thema in the remainder of Europe.

The Chrysler 300 continues a very long tradition of large front engine, rear wheel drive V8 powered sedans the company has offered, starting in the 1940s with the Chrysler Saratoga and Chrysler New Yorker, followed by the Chrysler Windsor, Chrysler Newport, Chrysler Cordoba and the Chrysler Fifth Avenue. When the company began operations in 1925, the Chrysler Six was entered as a roadster in the 1925 24 Hours of Le Mans where it finished the race, and in 1926, the Chrysler Imperial started the tradition of luxury and performance products. The original Chrysler Hemi engine was used in a specialty racecar and finished the 1952 Le Mans, 1953 Le Mans and 1954 Le Mans endurance races, as well as the 1953 12 Hours of Sebring.

In 2011 a significantly redesigned 300 was introduced in 2011 as a four-door sedan. The 2011 model was offered in Touring, Limited, 300C, and 300C AWD trim levels. Touring and Limited trims included the Pentastar V6, while the 300C line offered a standard 5.7 Hemi.

The economic collapse of 2007 to 2009 pushed the fragile company to the brink. On June 10, 2009, substantially all of Chrysler's assets were sold to "New Chrysler", organized as Chrysler Group LLC. On July 21, 2011, Fiat bought the Chrysler shares held by the US Treasury. The purchase made Chrysler foreign-owned again, this time as the luxury division. Several days later, the intended reorganization of Fiat and Chrysler under a new holding company, Fiat Chrysler Automobiles, together with a new FCA logo were announced. The most challenging launch for this new company came immediately in January 2014 with a completely redesigned Chrysler 200. The vehicle's creation is from the completely integrated company, FCA, executing from a global compact-wide platform. On December 16, 2014, Chrysler Group LLC announced a name change to FCA US LLC.

Following FCA's acquisition of Chrysler, FCA set a long-term goal of reviving the Chrysler brand as a full luxury brand to compete again with Cadillac and other luxury brands.